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Mr. Lubinda stressed that 2013 would be an important year for Zambia as it would celebrate the bicentenary of David Livingstone and host the 20th Session of the United Nations World Tourism Organization (UNWTO) General Assembly.


He expressed confidence that the two major events would attract more visitors to the country.
He has since encouraged the private sector to reach out to as many stakeholders and partners as possible to ensure success and increased tourist traffic to the country.

Mr. Lubinda further called on the corporate world to support tourism development as part of their corporate social responsibility.


"I would like to urge the corporate world to support tourism and rural development as part of their corporate social responsibility even as government through the tourism marketing arm- Zambia Tourism Board (ZTB), will continue to participate in preparations for the bicentenary celebrations," he said.


He noted that Dr. David Livingstone's commitment and legacy to mankind was huge hence the world still celebrated his dedication to exploration, medicine, education and the eradication of slavery.


And speaking earlier, British High Commissioner to Zambia James Thornton said he was impressed that the Zambian government wanted to remember Dr. Livingstone as a great explorer who took exceptional interest in making Africa known to Europeans.


Mr. Thornton said Dr. Livingstone inspired many missionaries to come to Zambia adding that this contributed to the country's current Christian status.


He said he was impressed with some of the ideas put forward by the David Livingstone Bicentenary Organizing committee such as the medical exchange between Livingstone and Scotland, cultural exchange between schools in the United Kingdom and Zambia and academic conferences on Dr. Livingstone among others.


Mr. Thornton, who arrived in Livingstone yesterday, is also scheduled to meet government officials and tour operators before returning to Lusaka tomorrow.


Published by the Lusaka Times